Transition Communications:

Outsourcing

Few decisions in a corporate setting carry the potential emotional charge of a decision to outsource. While most people think of offshore outsourcing of back office or customer service functions when they hear the word, other types of strategic sourcing can create similar emotional responses. These can include outsourcing of everything from R&D and marketing to building maintenance and janitorial services. In short, any decision to move functions from employee provision to contract provision are potentially fraught with danger from a communications standpoint.

Cathey Communications can help your organization consider the potential transition communications issues associated with strategic sourcing decisions. As is the case with M&As, RIFs and reorganizations, effective communications before, during and after an outsourcing decision can improve the effectiveness of the sourcing strategy.