Public Relations Services:

Media Relations

While any good public relations firm will offer close professional relationships with some journalists, most projects require forging new relationships.

That’s why effective media relations at Cathey Communications begins with looking at the story from the journalist’s point of view. Extensive database and online research tools help to identify the right editors, writers, producers and bloggers for outreach. But you cannot stop with these research tools. You have to actually read what these journalists write and understand how (or if) your story is a good fit for their interests and their audience. 

Media Training

A public relations program is most effective when the company’s “faces” are comfortable in a variety of interview scenarios they might encounter.

Cathey Communications can plan half-day and full-day media training sessions for members of your team who need to have face-to-face contact with members of the news media. The goal of such training is to put them in the best possible position to effectively represent the brand while giving the media professional the information they need to complete their story.