Transition Communications:
Mergers & Acquisitions
When two organizations combine to form one, executive leadership must contend with myriad facets of the due diligence process: contractual obligations of each entity, governance, duplication of services, regulatory approval, board of director votes, post-combination branding, go-to-market strategy and much more. Timing and availability of financial resources to complete the transaction create a pressure-cooker environment of details, complications and long hours.
The necessary information blackout period during the planning of a merger or acquisition is the ideal period in which to consider critical questions that will drive your communications strategy as the announcement date nears:
- Who are ALL of the critical constituencies we need to engage?
- What are the issues – both rational and emotional – that will concern each constituency?
- What are the cultural elements that we wish to preserve from each entity, and why?
Cathey Communications can help your M&A team plan for and effectively execute transition communications, developing plans that take into account:
- Forming and leveraging the blended cultures
- RIFs / realignments for duplicated services and new services
- Customer-facing communications
- Regulatory communications
- Media relations / media training
- C-level vision articulation
- Transition branding