Industries:
Public Relations for Business Services and Consulting Clients
Firms that provide legal, accounting, financial, risk management, consulting and other services face a profound marketing communications challenge. Differences among competitors might seem small to potential clients, resulting in the weakened position of making comparisons and selections based on price.
Robert has helped business service providers nationally find their unique selling proposition and develop the content that supports their positioning. Result? Your business stands apart from the competition based on factors that are important to your prospects, allowing you to preserve margins and compete based on factors that are more important than price.
Robert's work with law firms has included comprehensive marketing and public relations planning and implementation for several medium-sized firms. Working with law firms, Robert has led programs to support local ballot initiatives and city council issues, litigation support and crisis communications for firms' clients.
While at Ackermann PR, Robert served as the Executive Director for the TechLaw Group, an international group of large law firms engaged substantially in the practice of IP portfolio management and litigation.
Robert also led the firm's work with TPI, a global sourcing advisory firm based in Houston with clients that include AT&T, Bombardier, Dow Corning, Glaxo Smith Kline and Raytheon. The work included comprehensive communications planning, messaging and execution in support of the organization's rapid growth rate. National media relations, online conversation monitoring and content development were integral to the overall plan.