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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Wed, 22 Feb 2012 23:16:34 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Catheyco</title><link>http://www.catheycommunications.com/blog/</link><description>Thoughts on the marketing of disruptive technologies</description><lastBuildDate>Tue, 03 Jan 2012 23:30:48 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</generator><item><title>Why I'm not getting an iPhone 4S</title><category>Siri</category><category>iPhone</category><dc:creator>Robert Cathey</dc:creator><pubDate>Tue, 18 Oct 2011 15:10:43 +0000</pubDate><link>http://www.catheycommunications.com/blog/2011/10/18/why-im-not-getting-an-iphone-4s.html</link><guid isPermaLink="false">508627:5818036:13325970</guid><description><![CDATA[<ol>
<li>My iPhone 4 does all that I need it to do,</li>
<li>standing in line to buy something is less fun than watching reality TV,</li>
<li>I want to wait and see who's likely to win the 4G/LTE race, and most importantly,</li>
<li>...Siri will be much more useful after millions of customers provide nine months of use and pattern data that Apple can use to <a href="http://www.sirihumor.net/" target="_blank">make Siri truly useful</a>&nbsp;when iPhone 5 (likely) launches next summer. The current version's <a href="http://www.sirihumor.net/" target="_blank">campy pseudo-clever responses</a>&nbsp;make very clear that Siri IS A BETA PRODUCT. It's very limited, and I have enough distractions already.</li>
</ol>]]></description><wfw:commentRss>http://www.catheycommunications.com/blog/rss-comments-entry-13325970.xml</wfw:commentRss></item><item><title>Cloudscaling news</title><category>Clients</category><category>Cloud</category><category>PR</category><category>clients</category><category>cloud computing</category><category>cloudscaling</category><dc:creator>Robert Cathey</dc:creator><pubDate>Tue, 18 Oct 2011 11:26:00 +0000</pubDate><link>http://www.catheycommunications.com/blog/2011/10/18/cloudscaling-news.html</link><guid isPermaLink="false">508627:5818036:13326165</guid><description><![CDATA[<p>Three recent news items from client Cloudscaling deserve noting:</p>
<p>1. <a href="http://cloudscaling.com/blog/cloud-computing/what-is-amazons-secret-for-success-and-why-is-ec2-a-runaway-train" target="_blank">Randy Bias blogs</a> that AWS's runaway success in public cloud is due to design simplicity and giving developers a limited set of choices. Joe Brockmeier at ReadWriteWeb posted <a href="http://www.readwriteweb.com/cloud/2011/10/is-simplicity-the-secret-of-am.php" target="_blank">his own take</a> on Randy's POV yesterday.</p>
<p>2. It was fun <a href="http://www.telecomtv.com/comspace_videoDetail.aspx?v=5658&amp;id=f6518dac-5240-4f26-b46b-277875988af6" target="_blank">connecting Cloudscaler David Bernstein with Ian Scales of TelecomTV</a>&nbsp;for a chat in London last week. The interview is embedded below, in case you don't want to register.</p>
<p><script type='text/javascript' src='http://www.telecomtv.com/embed/swfobject.js'></script><div id='embedplayer'></div><script type='text/javascript'>var so = new SWFObject('http://www.telecomtv.com/embed/player.swf','mpl','435','256','9');so.addParam('allowscriptaccess','always');so.addParam('allowfullscreen','true');so.addParam('wmode','transparent');so.addParam('flashvars','file=decisive/live-sites/www.telecomtv.com/low/ALT_David_Bernstein_11_10_11&volume=100&autostart=false&streamer=rtmpt://mydeo.fcod.llnwd.net/a584/d1&type=video&image=http://video.telecomtv.com/web2/ugc/thumb/ALT_David_Bernstein_11_10_11_large.jpg');so.write('embedplayer');</script></p>
<p>3. Troy Angrignon is <a href="https://aristanetworksevents.webex.com/mw0306ld/mywebex/default.do?nomenu=true&amp;siteurl=aristanetworksevents&amp;service=6&amp;rnd=0.5748179257850958&amp;main_url=https%3A%2F%2Faristanetworksevents.webex.com%2Fec0605ld%2Feventcenter%2Fevent%2FeventAction.do%3FtheAction%3Ddetail%26confViewID%3D279995265%26siteurl%3Daristanetworksevents%26%26%26" target="_blank">participating in a webinar</a> on Friday with Arista Networks and Taiwan gear maker Quanta Computer. It focuses on architecture and equipmente selection, along with some case studies. (By the way, Quanta founder Barry Lam has a <a href="http://www.businessweek.com/magazine/more-stories-about-steve-jobs-10062011.html" target="_blank">nice tribute to Steve Jobs</a> in the Bloomber Businessweek commemorative edition. (scroll) )</p>]]></description><wfw:commentRss>http://www.catheycommunications.com/blog/rss-comments-entry-13326165.xml</wfw:commentRss></item><item><title>Everest Group in the news</title><category>Cloud</category><category>Everest Group</category><category>Media Relations</category><category>cloud computing</category><category>media relations</category><dc:creator>Robert Cathey</dc:creator><pubDate>Fri, 05 Aug 2011 12:46:00 +0000</pubDate><link>http://www.catheycommunications.com/blog/2011/8/5/everest-group-in-the-news.html</link><guid isPermaLink="false">508627:5818036:13326397</guid><description><![CDATA[<p>Was honored to help Everest Group secure a <a href="http://www.forbes.com/sites/ciocentral/2011/08/03/how-cloud-computing-is-reshaping-the-role-of-the-cio/" target="_blank">guest post on Forbes.com</a>. Next Generation IT Practice Group leader Scott Bils talks about how cloud is fundamentally transforming the job to be done by CIOs in large enterprises.</p>]]></description><wfw:commentRss>http://www.catheycommunications.com/blog/rss-comments-entry-13326397.xml</wfw:commentRss></item><item><title>OpenStack: open source PR works for open source software</title><category>Message Development</category><category>Public Relations</category><category>citrix</category><category>cloud computing</category><category>cloudscaling</category><category>open source</category><category>openstack</category><category>piston</category><category>rackspace</category><dc:creator>Robert Cathey</dc:creator><pubDate>Mon, 25 Jul 2011 14:13:46 +0000</pubDate><link>http://www.catheycommunications.com/blog/2011/7/25/openstack-open-source-pr-works-for-open-source-software.html</link><guid isPermaLink="false">508627:5818036:12262168</guid><description><![CDATA[OpenStack's first year has been a success. A small part of that is due to the open PR and communications model in the community.]]></description><wfw:commentRss>http://www.catheycommunications.com/blog/rss-comments-entry-12262168.xml</wfw:commentRss></item><item><title>Does the filter bubble stack the deck against disruptive ideas?</title><category>Ideas</category><category>Media Relations</category><category>Message Development</category><category>Public Relations</category><category>disruption</category><category>eli pariser</category><category>media relations</category><category>the filter bubble</category><dc:creator>Robert Cathey</dc:creator><pubDate>Fri, 01 Jul 2011 14:03:00 +0000</pubDate><link>http://www.catheycommunications.com/blog/2011/7/1/does-the-filter-bubble-stack-the-deck-against-disruptive-ide.html</link><guid isPermaLink="false">508627:5818036:11971076</guid><description><![CDATA[Your click history tells Google and the sites you visit what content to show you. Is this kicking serendipity in the teeth?]]></description><wfw:commentRss>http://www.catheycommunications.com/blog/rss-comments-entry-11971076.xml</wfw:commentRss></item><item><title>Product Review: IT Database proves simple is powerful</title><category>IT Database</category><category>Media Relations</category><category>Public Relations</category><category>media relations</category><category>public relations</category><category>research</category><dc:creator>Robert Cathey</dc:creator><pubDate>Wed, 15 Jun 2011 10:25:10 +0000</pubDate><link>http://www.catheycommunications.com/blog/2011/6/15/product-review-it-database-proves-simple-is-powerful.html</link><guid isPermaLink="false">508627:5818036:11795616</guid><description><![CDATA[IT Database merits a close look if you spend most of your day focused on public relations for technology products and services.]]></description><wfw:commentRss>http://www.catheycommunications.com/blog/rss-comments-entry-11795616.xml</wfw:commentRss></item><item><title>Three ways to win at cloud computing conferences</title><category>PR</category><category>Public Relations</category><category>cloud computing</category><category>events</category><category>messaging</category><dc:creator>Robert Cathey</dc:creator><pubDate>Mon, 13 Jun 2011 12:36:00 +0000</pubDate><link>http://www.catheycommunications.com/blog/2011/6/13/three-ways-to-win-at-cloud-computing-conferences.html</link><guid isPermaLink="false">508627:5818036:11765789</guid><description><![CDATA[Presently, I’m tracking more than 150 conferences, shows and meetups related to cloud computing. The list is getting longer. How do you choose the ones that are right for your company?]]></description><wfw:commentRss>http://www.catheycommunications.com/blog/rss-comments-entry-11765789.xml</wfw:commentRss></item><item><title>The value of commoditization: a rental clothing industry</title><category>Ideas</category><category>Jessi Arrington</category><category>Simon Wardley</category><category>Ted</category><category>cloud computing</category><category>commoditization</category><category>differentiation</category><dc:creator>Robert Cathey</dc:creator><pubDate>Fri, 03 Jun 2011 18:54:34 +0000</pubDate><link>http://www.catheycommunications.com/blog/2011/6/3/the-value-of-commoditization-a-rental-clothing-industry.html</link><guid isPermaLink="false">508627:5818036:11676132</guid><description><![CDATA[A commodity can be described as a product or service whose only meaningful differentiation is price. It's happened countless times in the relentless march of progress, and it's happening to IT right now with cloud computing. But could it happen to an industry as stable as clothing? I wonder...]]></description><wfw:commentRss>http://www.catheycommunications.com/blog/rss-comments-entry-11676132.xml</wfw:commentRss></item><item><title>Facebook, Burson, and the Truth About Branding</title><dc:creator>Robert Cathey</dc:creator><pubDate>Fri, 13 May 2011 14:14:56 +0000</pubDate><link>http://www.catheycommunications.com/blog/2011/5/13/facebook-burson-and-the-truth-about-branding.html</link><guid isPermaLink="false">508627:5818036:11449691</guid><description><![CDATA[How your company behaves defines its brand.]]></description><wfw:commentRss>http://www.catheycommunications.com/blog/rss-comments-entry-11449691.xml</wfw:commentRss></item><item><title>Crisis Communications: A Wealth of Good Advice</title><category>Crisis Communications</category><category>crisis communications</category><category>media relations</category><dc:creator>Robert Cathey</dc:creator><pubDate>Mon, 02 May 2011 21:58:40 +0000</pubDate><link>http://www.catheycommunications.com/blog/2011/5/2/crisis-communications-a-wealth-of-good-advice.html</link><guid isPermaLink="false">508627:5818036:11332964</guid><description><![CDATA[Great advice from some smart people on crisis communications.]]></description><wfw:commentRss>http://www.catheycommunications.com/blog/rss-comments-entry-11332964.xml</wfw:commentRss></item></channel></rss>
