<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Wed, 22 Feb 2012 23:16:58 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.catheycommunications.com/blog/"><rss:title>Catheyco</rss:title><rss:link>http://www.catheycommunications.com/blog/</rss:link><rss:description>Thoughts on the marketing of disruptive technologies</rss:description><dc:language>en-US</dc:language><dc:date>2012-02-22T23:16:58Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.catheycommunications.com/blog/2011/10/18/why-im-not-getting-an-iphone-4s.html"/><rdf:li rdf:resource="http://www.catheycommunications.com/blog/2011/10/18/cloudscaling-news.html"/><rdf:li rdf:resource="http://www.catheycommunications.com/blog/2011/8/5/everest-group-in-the-news.html"/><rdf:li rdf:resource="http://www.catheycommunications.com/blog/2011/7/25/openstack-open-source-pr-works-for-open-source-software.html"/><rdf:li rdf:resource="http://www.catheycommunications.com/blog/2011/7/1/does-the-filter-bubble-stack-the-deck-against-disruptive-ide.html"/><rdf:li rdf:resource="http://www.catheycommunications.com/blog/2011/6/15/product-review-it-database-proves-simple-is-powerful.html"/><rdf:li rdf:resource="http://www.catheycommunications.com/blog/2011/6/13/three-ways-to-win-at-cloud-computing-conferences.html"/><rdf:li rdf:resource="http://www.catheycommunications.com/blog/2011/6/3/the-value-of-commoditization-a-rental-clothing-industry.html"/><rdf:li rdf:resource="http://www.catheycommunications.com/blog/2011/5/13/facebook-burson-and-the-truth-about-branding.html"/><rdf:li rdf:resource="http://www.catheycommunications.com/blog/2011/5/2/crisis-communications-a-wealth-of-good-advice.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.catheycommunications.com/blog/2011/10/18/why-im-not-getting-an-iphone-4s.html"><rss:title>Why I'm not getting an iPhone 4S</rss:title><rss:link>http://www.catheycommunications.com/blog/2011/10/18/why-im-not-getting-an-iphone-4s.html</rss:link><dc:creator>Robert Cathey</dc:creator><dc:date>2011-10-18T15:10:43Z</dc:date><dc:subject>Siri iPhone</dc:subject><content:encoded><![CDATA[<ol>
<li>My iPhone 4 does all that I need it to do,</li>
<li>standing in line to buy something is less fun than watching reality TV,</li>
<li>I want to wait and see who's likely to win the 4G/LTE race, and most importantly,</li>
<li>...Siri will be much more useful after millions of customers provide nine months of use and pattern data that Apple can use to <a href="http://www.sirihumor.net/" target="_blank">make Siri truly useful</a>&nbsp;when iPhone 5 (likely) launches next summer. The current version's <a href="http://www.sirihumor.net/" target="_blank">campy pseudo-clever responses</a>&nbsp;make very clear that Siri IS A BETA PRODUCT. It's very limited, and I have enough distractions already.</li>
</ol>]]></content:encoded></rss:item><rss:item rdf:about="http://www.catheycommunications.com/blog/2011/10/18/cloudscaling-news.html"><rss:title>Cloudscaling news</rss:title><rss:link>http://www.catheycommunications.com/blog/2011/10/18/cloudscaling-news.html</rss:link><dc:creator>Robert Cathey</dc:creator><dc:date>2011-10-18T11:26:00Z</dc:date><dc:subject>Clients Cloud PR clients cloud computing cloudscaling</dc:subject><content:encoded><![CDATA[<p>Three recent news items from client Cloudscaling deserve noting:</p>
<p>1. <a href="http://cloudscaling.com/blog/cloud-computing/what-is-amazons-secret-for-success-and-why-is-ec2-a-runaway-train" target="_blank">Randy Bias blogs</a> that AWS's runaway success in public cloud is due to design simplicity and giving developers a limited set of choices. Joe Brockmeier at ReadWriteWeb posted <a href="http://www.readwriteweb.com/cloud/2011/10/is-simplicity-the-secret-of-am.php" target="_blank">his own take</a> on Randy's POV yesterday.</p>
<p>2. It was fun <a href="http://www.telecomtv.com/comspace_videoDetail.aspx?v=5658&amp;id=f6518dac-5240-4f26-b46b-277875988af6" target="_blank">connecting Cloudscaler David Bernstein with Ian Scales of TelecomTV</a>&nbsp;for a chat in London last week. The interview is embedded below, in case you don't want to register.</p>
<p><script type='text/javascript' src='http://www.telecomtv.com/embed/swfobject.js'></script><div id='embedplayer'></div><script type='text/javascript'>var so = new SWFObject('http://www.telecomtv.com/embed/player.swf','mpl','435','256','9');so.addParam('allowscriptaccess','always');so.addParam('allowfullscreen','true');so.addParam('wmode','transparent');so.addParam('flashvars','file=decisive/live-sites/www.telecomtv.com/low/ALT_David_Bernstein_11_10_11&volume=100&autostart=false&streamer=rtmpt://mydeo.fcod.llnwd.net/a584/d1&type=video&image=http://video.telecomtv.com/web2/ugc/thumb/ALT_David_Bernstein_11_10_11_large.jpg');so.write('embedplayer');</script></p>
<p>3. Troy Angrignon is <a href="https://aristanetworksevents.webex.com/mw0306ld/mywebex/default.do?nomenu=true&amp;siteurl=aristanetworksevents&amp;service=6&amp;rnd=0.5748179257850958&amp;main_url=https%3A%2F%2Faristanetworksevents.webex.com%2Fec0605ld%2Feventcenter%2Fevent%2FeventAction.do%3FtheAction%3Ddetail%26confViewID%3D279995265%26siteurl%3Daristanetworksevents%26%26%26" target="_blank">participating in a webinar</a> on Friday with Arista Networks and Taiwan gear maker Quanta Computer. It focuses on architecture and equipmente selection, along with some case studies. (By the way, Quanta founder Barry Lam has a <a href="http://www.businessweek.com/magazine/more-stories-about-steve-jobs-10062011.html" target="_blank">nice tribute to Steve Jobs</a> in the Bloomber Businessweek commemorative edition. (scroll) )</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.catheycommunications.com/blog/2011/8/5/everest-group-in-the-news.html"><rss:title>Everest Group in the news</rss:title><rss:link>http://www.catheycommunications.com/blog/2011/8/5/everest-group-in-the-news.html</rss:link><dc:creator>Robert Cathey</dc:creator><dc:date>2011-08-05T12:46:00Z</dc:date><dc:subject>Cloud Everest Group Media Relations cloud computing media relations</dc:subject><content:encoded><![CDATA[<p>Was honored to help Everest Group secure a <a href="http://www.forbes.com/sites/ciocentral/2011/08/03/how-cloud-computing-is-reshaping-the-role-of-the-cio/" target="_blank">guest post on Forbes.com</a>. Next Generation IT Practice Group leader Scott Bils talks about how cloud is fundamentally transforming the job to be done by CIOs in large enterprises.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.catheycommunications.com/blog/2011/7/25/openstack-open-source-pr-works-for-open-source-software.html"><rss:title>OpenStack: open source PR works for open source software</rss:title><rss:link>http://www.catheycommunications.com/blog/2011/7/25/openstack-open-source-pr-works-for-open-source-software.html</rss:link><dc:creator>Robert Cathey</dc:creator><dc:date>2011-07-25T14:13:46Z</dc:date><dc:subject>Message Development Public Relations citrix cloud computing cloudscaling open source openstack piston rackspace</dc:subject><content:encoded><![CDATA[OpenStack's first year has been a success. A small part of that is due to the open PR and communications model in the community.]]></content:encoded></rss:item><rss:item rdf:about="http://www.catheycommunications.com/blog/2011/7/1/does-the-filter-bubble-stack-the-deck-against-disruptive-ide.html"><rss:title>Does the filter bubble stack the deck against disruptive ideas?</rss:title><rss:link>http://www.catheycommunications.com/blog/2011/7/1/does-the-filter-bubble-stack-the-deck-against-disruptive-ide.html</rss:link><dc:creator>Robert Cathey</dc:creator><dc:date>2011-07-01T14:03:00Z</dc:date><dc:subject>Ideas Media Relations Message Development Public Relations disruption eli pariser media relations the filter bubble</dc:subject><content:encoded><![CDATA[Your click history tells Google and the sites you visit what content to show you. Is this kicking serendipity in the teeth?]]></content:encoded></rss:item><rss:item rdf:about="http://www.catheycommunications.com/blog/2011/6/15/product-review-it-database-proves-simple-is-powerful.html"><rss:title>Product Review: IT Database proves simple is powerful</rss:title><rss:link>http://www.catheycommunications.com/blog/2011/6/15/product-review-it-database-proves-simple-is-powerful.html</rss:link><dc:creator>Robert Cathey</dc:creator><dc:date>2011-06-15T10:25:10Z</dc:date><dc:subject>IT Database Media Relations Public Relations media relations public relations research</dc:subject><content:encoded><![CDATA[IT Database merits a close look if you spend most of your day focused on public relations for technology products and services.]]></content:encoded></rss:item><rss:item rdf:about="http://www.catheycommunications.com/blog/2011/6/13/three-ways-to-win-at-cloud-computing-conferences.html"><rss:title>Three ways to win at cloud computing conferences</rss:title><rss:link>http://www.catheycommunications.com/blog/2011/6/13/three-ways-to-win-at-cloud-computing-conferences.html</rss:link><dc:creator>Robert Cathey</dc:creator><dc:date>2011-06-13T12:36:00Z</dc:date><dc:subject>PR Public Relations cloud computing events messaging</dc:subject><content:encoded><![CDATA[Presently, I’m tracking more than 150 conferences, shows and meetups related to cloud computing. The list is getting longer. How do you choose the ones that are right for your company?]]></content:encoded></rss:item><rss:item rdf:about="http://www.catheycommunications.com/blog/2011/6/3/the-value-of-commoditization-a-rental-clothing-industry.html"><rss:title>The value of commoditization: a rental clothing industry</rss:title><rss:link>http://www.catheycommunications.com/blog/2011/6/3/the-value-of-commoditization-a-rental-clothing-industry.html</rss:link><dc:creator>Robert Cathey</dc:creator><dc:date>2011-06-03T18:54:34Z</dc:date><dc:subject>Ideas Jessi Arrington Simon Wardley Ted cloud computing commoditization differentiation</dc:subject><content:encoded><![CDATA[A commodity can be described as a product or service whose only meaningful differentiation is price. It's happened countless times in the relentless march of progress, and it's happening to IT right now with cloud computing. But could it happen to an industry as stable as clothing? I wonder...]]></content:encoded></rss:item><rss:item rdf:about="http://www.catheycommunications.com/blog/2011/5/13/facebook-burson-and-the-truth-about-branding.html"><rss:title>Facebook, Burson, and the Truth About Branding</rss:title><rss:link>http://www.catheycommunications.com/blog/2011/5/13/facebook-burson-and-the-truth-about-branding.html</rss:link><dc:creator>Robert Cathey</dc:creator><dc:date>2011-05-13T14:14:56Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[How your company behaves defines its brand.]]></content:encoded></rss:item><rss:item rdf:about="http://www.catheycommunications.com/blog/2011/5/2/crisis-communications-a-wealth-of-good-advice.html"><rss:title>Crisis Communications: A Wealth of Good Advice</rss:title><rss:link>http://www.catheycommunications.com/blog/2011/5/2/crisis-communications-a-wealth-of-good-advice.html</rss:link><dc:creator>Robert Cathey</dc:creator><dc:date>2011-05-02T21:58:40Z</dc:date><dc:subject>Crisis Communications crisis communications media relations</dc:subject><content:encoded><![CDATA[Great advice from some smart people on crisis communications.]]></content:encoded></rss:item></rdf:RDF>
